Principals

Bob Dahl

Creative Consultant/Executive Producer
Themed Entertainment, Event Marketing, Special Events

Bob Dahl

With more than 25 years experience, Bob’s background includes theme park development, event marketing, museums, exhibits, interactive experiences, strategic partnering, themed entertainment, corporate theatre, special events, and national tour management of large-scale productions and extravaganzas.  Bob takes pleasure in shaping and managing the creative strategies that support the design and deployment of themed entertainment with successful marketing solutions for entertainment and Fortune 500 companies and world governments.

After receiving his master’s degree in New York City, Bob joined Children’s Television Workshop as Director of Operations for the "Sesame Street", and "The Electric Company” television series. As the executive in charge, he was accountable for all budgets, production-related contracts, schedules, production personnel, and cost accounting for the shows' multi-million dollar budgets.

Bob later joined Imero Fiorentino Associates in New York and then Hollywood as Vice President of Production for shows, marketing and special events.  While with IFA, he developed production credentials with such artists as Barbra Streisand, Lou Rawls and Neil Diamond and toured with Presidents Gerald Ford and Ronald Reagan.  He served as production consultant on half-time shows for the Super Bowl and Orange Bowl, the Democratic National Convention and has produced major events for Anheuser-Busch, Cartier, General Motors, Honda Automobiles, HBO, IBM, Panasonic, MTV, Sony and other Fortune 500 companies. 

Bob became an independent producer and creative consultant where he developed, produced and managed shows throughout the world … in ballparks, convention centers, arenas, hotel ballrooms, and even the middle of a desert.  Some of his major highlights included projects for the Singapore Tourism Board, Nissan Motor Corporation, Apple Computer, Legoland Germany, Nabisco, M&M Mars, General Electric and the Alfred Hitchcock attraction at Universal Studios Tour, Florida.  He also produced the Pope John Paul II event at Dodger Stadium in Los Angeles, the national arena touring show of "The Wizard of Oz" as well as “Star Trek The Tour” a 50,000 square foot salute to 40-plus years of Star Trek developed through a partnership with Paramount Studios, CBS and SEE Touring Productions, Inc.

Bob was invited to work with Walt Disney Imagineering as Director of Creative Development and Senior Show Producer where he oversaw the creative direction, design, implementation and management oversight of dozens of Disney projects for Euro Disneyland, Epcot and Disneyland. While responsible for Epcot, Bob interfaced on a regular basis with Disney’s strategic alliance partners including AT&T, Exxon, Coca-Cola, General Motors, Nestle, Kodak and MetLife in order to provide optimum, positive guest exposure within their sponsored venues.

Some of Bob’s special accomplishments include “Outstanding Achievement” awards from the Themed Entertainment Association for “Honey I Shrunk the Audience”, Test Track and the Millennium Village attraction at Epcot; a U.S. patent as inventor of an interactive experience at Walt Disney World; and received the Walt Disney Imagineering’s “Producer of the Year” award.  In 2008 Epcot was awarded the “Thea Classic Award.”
 
NOTE: The prestigious Thea Award recognizes and honors excellence in the creation of outstanding visitor experiences, attractions, shows, exhibits and places.  The Themed Entertainment Association is a non-profit organization representing the world’s leading creators, developers, designers and producers of compelling places and experiences.  These awards are equivalent to the Oscar in the world of themed entertainment.

 

Susan J. Lustig

Producer/Writer/Designer
Themed Entertainment, Special Events, Graphics & Website Design

Susan Lustig

With a M.F.A. in theatre design from New York University, Susan Lustig has produced and designed numerous experiences, shows and attractions for theme parks, museums, exhibits, corporate theatre, special events, television, websites, and concerts for such clients as Universal Studios, Disney, PBS, Showtime, HBO, American Honda, Suzuki, Cartier, Xerox, IBM, and The Riviera Hotel in Las Vegas.

For more than a decade Susan created shows and attractions for the theme park and themed entertainment industry. While at Universal Studios, she created and produced a variety of successful theme park shows and attractions for both Universal Studios Florida and Universal Studios Hollywood. Among them were "Alfred Hitchcock, The Art of Making Movies," "Murder She Wrote, Post Production," "Animal Actor’s Stage," "Backdraft," "Beetlejuice Graveyard Review" and the "Jaws" preshow. (view some of the Universal Attractions) Read the interview with Susan Lustig regarding the developement of these attractions for Universal Studios Florida - Creating Universal Studios: A Conversation with Susan Lustig

While at Walt Disney Imagineering, Susan guided the creative development of both the Grizzly River Raft Ride and "Disney Animation" attraction for Disney’s California Adventure. "Disney Animation" was the recipient of the Themed Entertainment Award (THEA) for Best New Attraction of 2002. (view the Disney Animation Attraction)

Her creative strengths have few boundaries in what she refers to as the "large canvas" … the world of theme parks, themed entertainment, museums, concerts, immersive, interactive and experiential experiences. She is equally and creatively adaptable with the "small canvas" … interactive media, graphics and website design. See Acme Digital Design